Feverfew (Tanacetum parthenium) is a charming, native UK wildflower known for its daisy-like white flowers with bright yellow centers. This perennial plant blooms from early summer to autumn, attracting pollinators such as bees and butterflies. Feverfew thrives in a variety of soil types, including well-drained soils, and is often found in meadows, grasslands, and along roadsides. It’s well-suited for wildflower meadows, herb gardens, and conservation projects.
In addition to its aesthetic appeal, Feverfew is a valuable plant for biodiversity, providing food for pollinators and creating an inviting habitat for wildlife. Its ability to self-seed makes it an easy addition to any wildflower mix, helping to maintain its presence in the landscape year after year.
Features & Benefits
Attractive white flowers with yellow centers that bloom from early summer to autumn
Attracts a variety of pollinators, including bees and butterflies
Thrives in well-drained soils and full sun exposure
Ideal for wildflower meadows, herb gardens, and roadside verges
Hardy perennial with self-seeding ability, ensuring long-term growth
Latin Name:
Tanacetum parthenium
Flowering Time:
June – September
Flowering Height:
30 – 60 cm
Life Cycle:
Perennial
Wildflower Seed Approximate Sowing Rate:
0.45kg per acre (1.1kg per hectare)
Sowing Times:
Spring (March – May) or Autumn (August – October)
How to Sow & Preparation
Choose a sunny, well-drained site for planting.
Prepare the soil by clearing any weeds and cultivating it to a fine, level seedbed.
Broadcast the seed evenly across the area, either by hand or using a spreader.
Firm the seed gently into the soil using a roller or by walking over the area.
Water lightly if necessary during dry periods to aid germination.
About John Chambers Wildflower Seeds
John Chambers Wildflower Seeds has been a trusted supplier of native UK wildflower seeds for over 35 years. Known for its high-quality, locally sourced seed and outstanding customer service, John Chambers provides ecological solutions for landscape contractors, local authorities, and conservationists focused on creating sustainable, biodiverse landscapes.

Attribute Detail
Latin Name Tanacetum parthenium
Flowering Time June – September
Flowering Height 30 – 60 cm
Life Cycle Perennial
Sowing Rate 0.45kg per acre (1.1kg per hectare)
Sowing Period Spring or Autumn
Preferred Conditions Well-drained soils; full sun
Pollinator Friendly Yes
Minimum Order Quantity 100g
Ideal For Wildflower meadows, herb gardens, roadside verges